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How creative is your logo?

June 17, 2010

Your logo may not say everything about your personal staff and it may not ensure the success of your business, but it does say a lot. It acknowledges the innovation and forward thinking, the atmosphere your company has and the high standard it holds internally. The more creative a logo is, the more it allows attention to be gained and retained.

Your logo is the face of your brand, your company, product or service and the workers you employ. People will judge your brand off of the look and feel your logo gives them and you can’t do anything about it. First impressions of your company’s logo can mean a step closer to working with a business or a step away from a potential customer. Make sure your logo appeals to your audience.

Does your company have an object or animal associated with your brand? (We’ve got a bee.) Some of the most recognizable brands have an object or animal in their logo: most people can recognize brands like Nike, Target, Apple and Puma by their logos alone – with no words.

For companies who do a lot of printed materials or promotional products, it’s important to keep your logo consistent. Web-based companies/brands have the flexibility to change and tweak their logo whenever they want. Take Google, for instance, their logo is consistent, but the details are always changing! Be careful if you’re going to try this, Google has the freedom to play around with its site and logo because of their tremendous popularity. As a matter of fact, Google has become known for changing their logo daily – have you checked it today?

Keep in mind, creative logos are endless. Look at your logo - it may be perfect for your company, but can it be simplified, brushed up or altered in anyway to allow visibility into the dome of 21st century of logo promotion? You never know, a logo might inspire a consumer just enough to look further into your product. Even if that doesn’t happen, your logo will remain in their mind and will be remembered whenever they need your specialty.

And when you have a newly re-designed logo, the best way to communicate and promote it is through promotional products that people can keep with them and use over and over again so they get to know it and identify your business with it.

Posted June 17, 2010 | 0 comments